Ipone

Conversion
TikTok
Meta
Content production
Home & Lifestyle

Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.

1
day shoot
4
creative axes
1
creative mix

The CHALLENGE

Ipone, a brand of maintenance products for motorcycles, needed to promote its product range (cleaning, greasing, rain spray, mechanical mats, etc.) in a unique, fresh way, in-line with TikTok codes.

Promoting a range of products with a lower funnel campaign (acquisition) can often fall into the same old creatives and IPONE understood that they needed to take their creative to the next level.

WHAT we've DONE

The Source produced a full package of videos to drive consideration and conversions. We combined several level of craft, for a perfect creative mix on TikTok: “wow” videos, product demo videos and UGC content to fit the objective.

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

4 creative axes

We used 4 different creative axes to reach users several times with varied approaches, thus limiting ad fatigue and addressing different aspects of the brand and products.

‍

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic
Creating one year of content with only one shooting.
Meetic
Creating one year of content with only one shooting.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
Full Time Meals
Create an AR filter to raise awareness about child food poverty
Full Time Meals
Create an AR filter to raise awareness about child food poverty
Full Time meals reached out to The Source to build an AR filter for its “Full Time” campaign, supported by META.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French adolescents to freely ask questions about sexuality, providing them the opportunity to receive expert answers from a qualified sex therapist.
Peugeot 408
Shooting “wow” videos with an iPhone!
Peugeot 408
Shooting “wow” videos with an iPhone!
This is the case for these reels produced by The Source with Meta for the release of the new Peugeot 408! The recipe for these thumb-stopping videos? A talented creator well supported by our team, a hint of technology and a lot of creativity! 
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.
Avene
Creating Avene's first hashtag challenge on TikTok!
Avene
Creating Avene's first hashtag challenge on TikTok!
The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.
Meetic
Creating one year of content with only one shooting.
Meetic
Creating one year of content with only one shooting.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus produced fresh, platform native content in collaboration with The Source and TikTok creator to promote Asus PC amongst students and hit the TOP 10 TikTok ads ranking!
all our case studies
Paris - New York - Barcelona
servicesour soulcase studiesnewscontactprivacy policy
agence TikTokagence Socialads agencesocial video