Porsche

Awareness
Meta
Content production
Auto & Transports

Porsche wanted to push their electric vehicle range while not losing their high-end status of being one of the ultimate luxury cars. The Source shot 2 videos in less than 5h during Meta’s House of Reels event and helped position the car as a luxury accessory, thanks to famous power couple creators.

3h
shoot
28M
impressions
+5.9 pts
ad recall
No items found.

The CHALLENGE

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Porsche, with Meta’s Creative Shop, approached us to treat the Porsche Taycan more like a lux-tool rather than a vehicle, in order to push their electric vehicle range while not losing their high-end status. 

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WHAT we've DONE

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During Meta France House of Reels 2024, in less than 5 hours, The Source produced the perfect mix & match of Luxury Meets Automotive by crafting two bespoke Reels that combined the skills of a local car and sports creator and the french creators power couple @Jaimetoutcheztoi. Because we know that creators can drive amazing results in terms of engagement, ad recall and conversion, the first reel featured the luxury duo as endorsers of the product while the second strongly focused on all the amazing car details.

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