The Source launches 3 dedicated teams for TikTok

In 2022, The Source supported over 70 brands, accumulating 10 billion views on content produced organically or through paid media. The Source had no intention of stopping there for 2023.

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While The Source is already a creative partner of Facebook, Instagram, Snapchat, TikTok, Google, and Pinterest, we are now announcing the launch of three dedicated teams to support brands on TikTok. These include a PMK (Platform Marketing Knowledge) team, expert in platforms, combining trend monitoring, strategic planning, and marketing intelligence; a production team dedicated to organic content, with the recruitment of 4 TikTok directors; and a team focused on sourcing and collaborations with TikTok creators.

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The Source confirms its independence and does not sign exclusivity or representation contracts with TikTok creators in order to maintain objective and unbiased recommendations and strategies.