Getaround
The Source partnered with getaround to develop a full funnel acquisition strategy on social. A joint approach with media and content working together, based on the creation of a huge amount of qualitative videos.
The CHALLENGE
Getaround needed content to feed its social medias during its key moment and address its various targets : the renters, but also the car owners.
With a great amount of USPs and as many targets, it can be difficult to create content that would be relevant for all, and adapted to the whole funnel.
WHAT we've DONE
To address in the best way possible each target and illustrate each USP, while pleasing the algorithms and fighting ad fatigue, The Source created 3 very different types of assets, with a wide range of concepts using hooks, organic content, and UGC with consideration and conversion goals.
Following 2 days of shooting, we produced over 50 videos with different creative routes and +30 statics, with a test & learn approach to pick winning concepts and to optimize each creatives. Whether they performed in terms of views, bookings, cost or clicks, they all pushed up the whole ad set’s performance.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
The key to success?
The 3 videos which got the best results were all from 3 different video types, proving that the diversity of concepts, when it is well -thought, is the key to success when it comes to reach different targets and demonstrate a great number of USPs.
The Source's flexible and cost-effective approach proved particularly suited to our needs: experimenting with various creative angles and executions, alongside a vast array of mid-funnel video assets tailored for Meta's algorithms. The final results were really impressive and their agile content production enabled to find the right balance between quantity, quality, and attention-grabbing topics.
The result :
The cost per acquisition was divided by 2, and the click-through rate was 3 times superior than the previous assets used by the brand.
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