Netflix

Full funnel
Content optimization
Content production
Media & Entertainment

The Source is Netflix France’s TikTok production partner, for evergreen content and marketing campaigns. Together we have grown the account from the launch to the #1 brand on TikTok in France in terms of followers and engagement.

4M
followers
60k
average engagement/post
>10M
views for some content
No items found.

The CHALLENGE

As a pop culture icon, Netflix sought a partner fluent in TikTok's language and capable of scaling production to meet the demands of the vast Netflix offer. The challenge lies in leveraging the abundance of available content to innovate and follow emerging trends. 

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WHAT we've DONE

Netflix and The Source defined editorial pillars, tone of voice, and intelligent content production methods, working seamlessly as one team. A dedicated team manages the TikTok account like a media outlet, producing 30 to 45 videos monthly, in constant collaboration with the client. 

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

We wanted to collaborate with an agency that understood our need to resonate with our audiences while mastering TikTok grammar perfectly. The Source has met these needs.

Chérine Malki
Editorial & Publishing France @Netflix

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
Avene
Creating Avene's first hashtag challenge on TikTok!
Avene
Creating Avene's first hashtag challenge on TikTok!
The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French teenagers to ask questions about sexuality freely, providing them the opportunity to receive expert answers from a qualified sex therapist.
Sézane
Entertain and grow your audience with fresh, native content each month.
Sézane
Entertain and grow your audience with fresh, native content each month.
The Source produces native original content for Sézane Tiktok account since its launch by shooting smart and mutualized productions throughout the year.
Birkenstock
Shooting smart and mutualizing content production is the way to go to get more content at once.
Birkenstock
Shooting smart and mutualizing content production is the way to go to get more content at once.
Shooting smart and mutualizing content production is the way to go to get more content at once. This is what The Source did for Birkenstock’s conversion campaign on Meta.
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
all our case studies
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