MINI

Awareness
Meta
Content production
Auto & Transports

Mini needed to raise awareness about their "Mini Next" label, which certifies second-hand Minis, and asked The Source to create powerful Reels and statics through a very agile shoot.

+26.5 pts
Ad Recall (vs Automotive Benchmark 5.7 pts)
+5.3 pts
Familiarity (vs Automotive Benchmark 1.2 pts)
+10 pts
Recommendation (vs Automotive Benchmark 1.7 pts)
No items found.

The CHALLENGE

Mini wanted to raise awareness about their "Mini Next" label, that certifies second-hand Minis, and to present is as the most reliable solution to buy a second-hand Mini.

WHAT we've DONE

With a very tight budget, and only 2 people, The Source managed to organize a very agile shoot resulting in 2 Reels and 10 statics. Shot in stop-motion with a feeling of "we look at the car in every angle", the main creative really stood out in the world of used cars and enabled the brand to differentiate itself in the automotive sector. 

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CASE STUDIES

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A social media campaign with real students for more authentic school communication!
Audencia
A social media campaign with real students for more authentic school communication!
TikTok
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TikTok
Translating a TV spot into a social media campaign using the key features of each platform
Meetic - the survival guide for singles
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Meetic - the survival guide for singles
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Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.
McDonald's
Taking creativity to the next level by surprising the viewer
McDonald's
Taking creativity to the next level by surprising the viewer
Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.
Audencia
A social media campaign with real students for more authentic school communication!
Audencia
A social media campaign with real students for more authentic school communication!
Audencia gives its students a voice to share their vision and challenges through a social media campaign using the codes of content creators.
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus
Target the Gen Z with a TikTok creator and hit the Top 10 TikTok ads!
Asus produced fresh, platform native content in collaboration with The Source and TikTok creator to promote Asus PC amongst students and hit the TOP 10 TikTok ads ranking!
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French teenagers to ask questions about sexuality freely, providing them the opportunity to receive expert answers from a qualified sex therapist.
Carrefour
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Carrefour
Highlighting work-study positions with TikTok videos!
To highlight the numerous work-study positions available at Carrefour, The Source produced several TikTok videos. All with an agile production, with some content shot on our premises and embodied by the Carrefour team itself!
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola
Taking creativity to the next level by inviting the viewer to interact.
Crayola wanted to reach new households on the US market and increase online and in-store sales for two key products during the winter holiday gift-giving season. To increase brand awareness and holiday sales, The Source produced Facebook video ads and playable ads that invited the viewer to interact with the creative.
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