Audencia
Audencia gives its students a voice to share their vision and challenges through a social media campaign using the codes of content creators.
The CHALLENGE
Having observed that the majority of schools adopt very similar communication and positioning strategies, Audencia decided to set itself apart and launch an ambitious brand awareness campaign.
Designed to be deployed ahead of the opening of admissions processes for the various schools, the campaign was to target 18-22 year-olds, with a dynamic and engaging video format, specially designed for social networks and adapted to the codes of this generation.
WHAT we've DONE
For this campaign, we chose to feature Audencia students to bring authenticity and proximity to our communications. This choice is in line with one of the pillars of Audencia's new brand platform, which values human and inspiring stories. The entire campaign was even produced locally on Audencia campuses and in student homes.
We've adopted the codes of our target audience by creating aesthetic visual content, far from the classic corporate style, and each video is designed to captivate with catchy hooks.
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