La Maison du Whisky
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
The CHALLENGE
La Maison du Whisky had very ambitious objectives for their end of year gifting campaigns. Like most advertisers, there is a lot at stake for the turnover goals during this period. They came to us without knowing if they needed to shoot or use existing past content to remix it.
WHAT we've DONE
Thanks to its super agile approach to shooting content for social media, The Source delivered “top notch” videos in only 2 weeks time from briefing! Based on the past campaign results, we focused on creating a moment of consumption with a “home” setup vs a bar set up and focusing the shoot on making the bottles the “heroes” of the videos. The campaign is over performing as anticipated, with +38% increase in CTR.
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
We solicited The source as part of our biggest Facebook campaign of the year over the Christmas period. Despite very short deadlines, the team was very proactive and reactive in the creation of several original videos. At LMDW, everyone was amazed by the quality of the assets and it was a very nice operation!"
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