Case studies ¬
My Jolie Candle

My Jolie Candle

Awareness
Meta
Content optimization
Home & Lifestyle

The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.

+13.1pts
ad recall
+4,9pts
purchase intent
2,4M
reach
No items found.

The CHALLENGE


My Jolie Candle was looking to produce 3 awareness videos for their Facebook campaign, but only had very little imagery and branding elements to achieve it, which made it quite challenging to think of what the right creative route would be.

WHAT we've DONE


With only static images as raw material, The Source came up with 3 videos fit to Facebook’s creative best practices and overachieved KPI’s goals by far, becoming one of Facebook’s top success stories.

OUR latest CASE studies

OUR
‍latest
CASE STUDIES

Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Carrefour
Highlighting work-study positions with TikTok videos!
Carrefour
Highlighting work-study positions with TikTok videos!
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
Netflix
Growing a TikTok account from the launch to the #1 brand on TikTok.
The Source is Netflix France’s TikTok production partner, for evergreen content and marketing campaigns. Together we have grown the account from the launch to the #1 brand on TikTok in France in terms of followers and engagement.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic - the survival guide for singles
Helping a dating app become a true ally for singles
Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.
Porsche
Hyperspeed production for the ultimate luxury car
Porsche
Hyperspeed production for the ultimate luxury car
Porsche wanted to push their electric vehicle range while not losing their high-end status of being one of the ultimate luxury cars. The Source shot 2 videos in less than 5h during Meta’s House of Reels event and helped position the car as a luxury accessory, thanks to famous power couple creators.
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French teenagers to ask questions about sexuality freely, providing them the opportunity to receive expert answers from a qualified sex therapist.
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
A 2 year collaborator, Kiabi called on The Source for its major highlight of the year: the back-to-school season.
McDonald's
Taking creativity to the next level by surprising the viewer
McDonald's
Taking creativity to the next level by surprising the viewer
Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
Getaround
Dividing the CPA per 3 with creative diversity and insight driven assets
The Source partnered with getaround to develop a full funnel acquisition strategy on social. A joint approach with media and content working together, based on the creation of a huge amount of qualitative videos.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
Peugeot e-208
Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.
After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.
all our case studies
Paris - New York - Barcelona
servicesour soulcase studiesnewscontactprivacy policy
agence TikTokagence Socialads agencesocial video