Shine
To promote Shine’s all-in-one mobile application dedicated to entrepreneurs and boost its conversion, The Source created 11 different videos through a shoot, UGC content and motion design.
The CHALLENGE
Shine, an all-in-one business account for professionals, asked us to produce a set of dynamic acquisition videos to showcase their product through its main features on the app and desktop.
WHAT we've DONE
To highlight the product's USPs, The Source have chosen to illustrate the mobility of entrepreneurs, promoting the accessibility of Shine's solution through a number of staged use cases.
We also worked carefully on the set design and choice of actors, to make sure we convey the brand's universe.
In just 2 days of filming, we shot 11 lifestyle videos, UGC content and motion design assets with strong hooks and a variety of concepts, thus creating a coherent ad set to not only present the brand as facilitators for entrepreneurs but also fuel their middle and lower funnel.
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
"We appreciated the collaboration with The Source. They precisely understood our acquisition challenges and brand universe, translating them into impactful video assets. This project allowed us to test diverse, high-quality content that not only enriched our creative libraries but also better fueled our campaign algorithms."
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