YOP
Already 2 years of explosive collaboration between The Source and YOP on TikTok and Snap to make YOP even more essential among teens!
The CHALLENGE
YOP has been targeting young people for 50 years, but the brand needs to renew its fan base every 3-4 years, because yesterday's teenagers are no longer tomorrow's teenagers...
So how do we reconnect with Gen Z and put YOP back at the heart of their conversations?
our STRATEGY
Because 86% of Gen Z feel that they're a generation apart, we've chosen to value them and challenge preconceived ideas. We decided to make the most of who they are and what they know, appropriate their codes, feed them with hacks and entertain them with memes, integrate ourselves into their lives...
In short, our strategy is to entertain teenagers with fun & useful content in which Yop is actively involved.
And to make sure we're on target, we tested each piece of content with a crew of teenagers!
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
Creative & social APPROACH
In 2024, we produced and published more than 100 videos in 6 different categories to vary craft levels.
We organized more than 10 shoots, and called on 40 external and internal talents, including 20 content creators to really reach our target.
We fed the TikTok account, and promoted through ads all our content on the platform. We then identified the most creative content with the greatest potential and posted it on Snap.
All this with proactive community management to boost engagement with the community.
OUR latest CASE studies
OUR
latest
CASE STUDIES
