LU

Consideration
Meta
Content optimization
Content production
Food & Beverage

LU reintroduced its brand equity on META, aiming to establish an emotional connection and redefine its role in people’s lives. To do so, The Source produced three layers of creative contents for a total of 13 assets evoking an emotional response from users, used smartly with Meta Story Builder.

13
pieces of content
x2
users reached at the desired frequency
50%
of the audience was exposed to 100% of the assets
No items found.

The CHALLENGE

In a competitive market impacted by inflation and the rise of retailer’s private label, LU wanted to reaffirm its leadership in the snacks and biscuits category.
Traditionally driven by TV commercials, longer and more narrative-driven, we had the challenge to maintain LU's emotional storytelling  while adapting and creating short contents assets fit for Meta platform.

‍

WHAT we've DONE

To achieve this, we first optimized existing assets to adapt them for the platform. To do so, we transformed the TV copy into 4 concise, engaging pieces with Reels language and POV trends, each adapted to one persona we targeted; but we also integrated 5 product-focused assets to create desire and visual appeal for the gourmets. Then, we added a layer of creative diversification with 4 creators' content in partnership ads to bring authenticity and emotion through spontaneous testimonies. 

OUR latest CASE studies

OUR
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CASE STUDIES

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Audencia
A social media campaign with real students for more authentic school communication!
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
TikTok
Translating a TV spot into a social media campaign using the key features of each platform
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
YOP
2 years of explosive collaboration between The Source and YOP on TikTok and Snap!
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
Displate
Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.
In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig
Fine tune your creatives to your sub-target audiences to propel campaign performance
Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Whatsapp
Create a great acquisition campaign adapted to each platform and 7 very different markets
Create a great acquisition campaign adapted to each platform and 7 very different markets? This is the challenge accepted by The Source for Whatsapp.
Meetic
Creating one year of content with only one shoot.
Meetic
Creating one year of content with only one shoot.
The Source created a full video repository tailored to fit Meetic’s needs, enabling the brand to create an infinite number of content throughout the year for each of its European markets.
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
Netflix Hotline Sex Education
Collaborating with content creators and sex therapists to give expert answers about sexuality
In partnership with Netflix and Gaze Magazine, The Source produced the Sex Education Hotline, a public service campaign in association with Planned Parenthood. Collaborating with content creators, we encouraged French teenagers to ask questions about sexuality freely, providing them the opportunity to receive expert answers from a qualified sex therapist.
My Jolie Candle
My Jolie Candle example proves that you don’t need videos to produce top performing social ads.
My Jolie Candle
My Jolie Candle example proves that you don’t need videos to produce top performing social ads.
The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
La Maison du Whisky
Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.
In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
Hello bank!
Prevent ad fatigue by refreshing existing content all year-round.
The Source has been partnering with HelloBank! over the past 3 years to produce their activation, product launches and always on digital content across platforms, creating brand new, highly performing mobile-first assets from only existing content (TVC, images, etc).
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
Kiabi
Creating a Back to School campaign tailored to 12 different countries!
A 2 year collaborator, Kiabi called on The Source for its major highlight of the year: the back-to-school season.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
TikTok x e-Enfance / 3018
Producing a series of videos with creators to tackle cyberbullying on social platforms.
Alongside other initiatives to tackle cyberbulling, TikTok France and e-Enfance /3018 needed to create an awareness campaign to sensitize the public to this important issue on social platforms, and partnered with The Source to produce a series of videos.
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