Macif chose The Source for the ad creation of all its digital acquisition

The Source has been selected by Macif to create ads for its digital performance acquisition. 

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This collaboration will cover the products of the mutual insurance company on all channels, from social media to display. With the support of its partner Creative Lift, the agency will deploy a test and learn approach in order to guarantee continuous learning and performance improvement.

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Rares Vidican, Head of Acquisition at Macif explains: : « The Source will bring us its sharp expertise in performance formats, its fresh breath of creativity, and its ability to fit into the new brand platform that has been deployed for one year now. »