Meetic Europe trusts The Source

Following a tender, The Source and its partner Creative Lift are now supporting Meetic's creative lab - the internal creative team responsible for the conception and production of all content for the group's brands - in all stages of production and performance analysis of mid-to-low funnel content, aimed at triggering app installs. The collaboration combines creative performance analysis and delivery of all formats for all brands and markets, including content shooting and the creation of assets that meet the "best practices" of each platform.

The Source is becoming a co-producer of Meetic Europe's annual library of proprietary images and videos, from which teams can draw on and renew the creative elements of all the group's European brands each month.

The studio also supports Meetic's creative lab on the monthly creation of masters with a particular focus on TikTok. It has to adapt the masters produced internally to all of Meetic Europe's brands each month - and this on all European markets (about twenty countries). Comedians, voice-overs, subtitles, packshots and logos will be adapted, for a total of more than 1,000 assets per month.

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