November Highlights

This month, Hugues, Creative Strategist at The Source, takes us back to November.

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During this busy month, we had the opportunity to speak on 3 different occasions:
- We spoke about creative diversity at the CPG Breakfast organized by Meta
- We gave a talk on the uses of Gen Z to students at the ISCOM school
- And we spoke at the Hub Institute's Future of Social & Marketing Forum about our latest project with Back Market

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On the filming front, we did a lot again this month, notably for Getaround, Bouygues Telecom and Netflix, with the premiere of La Cage, the new MMA series, and a visit to the Fortiche Production animation studio behind the Arcane phenomenon.

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We were also present before and during the giant "Red light, green light" organized by the platform on the Champs Elysées to mark Squid Game Season 2. Not only were we in charge of social strategy, but also the production of all content published on social networks.

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It was also YOP's 50th birthday this month, and we celebrated with 2 AI-powered video spots.

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And great news: we also won 4 new awards! The Golden Case for Best Organic Strategy with PlayStation, and 3 Golden Cases with Back Market, including the Grand Prix!

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