The Source shines at the Meta Marketing Summit

The Meta Marketing Summit 2025 edition took place at the Grand Rex on Wednesday March 19 : a must-attend event for anyone interested in social media, video strategies and digital marketing, all in one of the world's most beautiful cinemas.

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With insights, strategies and inspiring talks from agencies, advertisers and even content creators, the evening highlighted new best practices on the platform, including the power of emotion, the impact of the creator economy and the benefits of native formats.

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In short: the 1,000 guests in attendance were able to discover a finer analysis of emerging social media trends, and nurture their creativity for the year ahead, all in an incredible setting.

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And The Source had the pleasure of discovering its creations on the giant screen of the Grand Rex for the 2nd year running, and this time for LU in particular, during a very inspiring talk by Charlotte Duplantier, Marketing LU Equity Senior Manager, on the relationship between emotion and conversion.

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And as a bonus: we also got to see our creations for Toyota and Porsche being broadcast.

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It was a great pleasure for us to return to this venue and discover 3 of our projects being so prominently featured, just one year after experiencing the same thing with Stellantis.

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See you there next year with new projects?

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