Netflix France entrusts The Source with the management of its social networks

After 3 years of collaboration, Netflix France have decided to entrust the day-to-day management of all their social networks to The Source. This extension of the agency's scope of action not only rewards its work, but also marks a new beginning.

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Netflix France and The Source have been working together since 2021, the year in which the agency launched the brand's TikTok account, which has since become number 1 in France in terms of audience and engagement.

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From January 2025, The Source will work hand in hand with Netflix France teams to orchestrate the management of the X, TikTok, Instagram, YouTube, Facebook and LinkedIn accounts.

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This collaboration will aim to strengthen the direct dialogue between Netflix and its French audience, relying ever more on creativity and the desire to make social networks an authentic and impactful space for exchange, to promote the stories carried by the brand.

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“10 years after our first publication on X "on se tutoie", Netflix France's social networks have established themselves as an essential link with fans of our series and films with over 40 million followers. We're proud to occupy a special place in the lives of so many French people, and we look forward to creating unforgettable pop culture moments with The Source!” explains Benjamin Cléry-Melin, Vice President Marketing, Netflix France.

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