Hot stuff

YOP has chosen The Source & Gangstères for its digital strategy

Following a tender, YOP has selected The Source and the social content agency Gangstères to support the brand on digital. The two agencies were chosen in the first round of the competition based on a firm stance : the valorization of the 15-25 year old generation and the fight against preconceived ideas about them. The duo is now responsible for the digital strategy and its implementation in the brand's ecosystem: primarily its social media, including the production of cross-platform content on TikTok, but also Twitch or YouTube, with a VOL campaign. The Source and Gangstères will help the brand offer 15-25 year olds content to entertain them in line with their interests and anchored in TikTok trends.

TheFork chooses The Source to create its annual content library

The Source has been chosen by TheFork to create its year-round, Europe-wide content library.

adidas has chosen The Source to promote its new campaign on TikTok!

In the run-up to Paris 2024, adidas has chosen The Source to make its new campaign resonate on TikTok.

The Source expands into Spain and appoints Sarah Preciado as head of its Barcelona office

The Source, the creative social-first content production agency, is continuing its international expansion: already esta

The Source is the “Best Brand Content Agency” of the year!

During the 44th ceremony of the Agencies of the Year (“Les agences de l’année”), The Source was awarded « Best brand con

4 of France's top 10 TikTok accounts work with The Source.

The first ranking of French brands on TikTok is out, and if you take a look at it, you will see 4 of our clients in it!

The Source expands its team with 8 hires!

We are excited to announce that we have hired eight new team members in 2023's last quarter.

TikTok and e-Enfance launch a cyberbullying awareness campaign with The Source

The Source is very proud to have created, with TikTok and e-Enfance, an awareness campaign about cyberbullying

Charlotte, our Associate Director, is a member of the first TikTok Ad Awards’ jury

The Source'sAssociate Director, Charlotte, has been selected to be amongst the judges of the first TikTok ad awards.

Macif chose The Source for the ad creation of all its digital acquisition

The Source has been selected by Macif to create ads for its digital performance acquisition.

The Source is amongst the Best Workplaces for Women!

The Source is proud to be amongst the Best Workplaces for Women in 2023!

The Source is a Great Place to Work 2023!

The Source is now part of the top 20 best workplaces 2023 for its first entry!

New offices in the heart of Paris for The Source!

The Source has just acquired and renovated 500 square meters of offices on Boulevard Magenta in Paris.

Meetic Europe trusts The Source

Meetic Europe trusts The Source for the production of all its lower funnel content, for all of its brands and all Europe

PlayStation France chose The Source for its social media strategy

Following an agency competition, The Source is proud to have been selected by Sony Interactive Entertainment France.

OUR latest CASE studies

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‍latest
CASE STUDIES

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Creating one year of content with only one shooting.

Creating one year of content with only one shooting.

Growing a TikTok account from the launch to the #1 brand on TikTok.

Growing a TikTok account from the launch to the #1 brand on TikTok.

Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.

Using a mix of original content, Ipone succeeded in reaching its audience with “wow” videos and sleek motion design effects.

Ipone needed to promote its product range in a unique, fresh way, in-line with TikTok codes. The Source imagined and produced a set of Tiktok ads to highlight the different products, injecting some cool VFX to delight the audience.

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic - the survival guide for singles

Helping a dating app become a true ally for singles

Meetic wanted to make its role as an ally known to a wider audience, so the brand launched a "survival guide" to help singles cope with the family festivities at the end of the year.

Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.

Connecting mobile-first producers to a global market of handcrafted metal posters, leading to a 66% boost in return on ad spend.

In order to develop Reels assets for Displate, The Source connected mobile-first producers to a global market of handcrafted metal posters, which led to a 66% boost in return on ad spend.

Fine tune your creatives to your sub-target audiences to propel campaign performance

Fine tune your creatives to your sub-target audiences to propel campaign performance

Liebig re-entered the French market with a huge digital and TV campaign to communicate major rebranding and change of recipes. The brand increased its CTR, image and view time thanks to creative iterations following a precise targeting.

Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.

Shooting 5 videos in 2 days to highlight the French best-selling car’s USPs.

After the successful launch of the Peugeot 408 in 2023, the brand gave free rein to The Source to take care of its new Peugeot e-208’s digital launch. By shooting 5 videos in 2 days and creating a sixth IA-generated full 3D video, The Source hightlighted the car’s various USPs and managed to meet and exceed the expectations by generating more than 80 millions impressions.

Creating Avene's first hashtag challenge on TikTok!

Creating Avene's first hashtag challenge on TikTok!

The Source works all year long with Avène to produce several content for key launches. Avène launched a new line of product targeting acne and needed a knowledgeable creative partner to create its first Hashtag Challenge on TikTok.

Shooting smart and mutualizing content production is the way to go to get more content at once.

Shooting smart and mutualizing content production is the way to go to get more content at once.

Shooting smart and mutualizing content production is the way to go to get more content at once. This is what The Source did for Birkenstock’s conversion campaign on Meta.

My Jolie Candle

My Jolie Candle example proves that you don’t need videos to produce top performing social ads.

My Jolie Candle

My Jolie Candle example proves that you don’t need videos to produce top performing social ads.

The brand didn’t have any mobile-ready assets for their Facebook awareness campaigns and The Source created videos from only brand guidelines and statics, ranking amongst Facebook’s top performing campaigns.

Taking creativity to the next level by surprising the viewer

Taking creativity to the next level by surprising the viewer

Our collaborations with McDonald’s are proof that creativity, when taken to the next level as a language to engage with the viewer, has a strong impact. The Source partnered with McDonald’s during key times of the year to produce content for the Signature burger launch and for McDelivery launch. Let’s focus on the McDelivery campaign.

La Maison du Whisky

Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.

La Maison du Whisky

Shoot beautiful bespoke content to boost your conversions at key times of the year makes a real impact on sales.

In a record turnaround time of 2 weeks from briefing to delivery, we produced 3 master videos and 10 statics for La Maison du Whisky for their gifting end-of-year campaign.

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