April Highlights

We thought it would be cool to show you what goes on behind the scenes at The Source, so here's a quick recap!

This month, we began our collaboration with Back Market, for whom we're creating all performance assets for 5 markets, on Meta, Youtube and TikTok. Great things are coming!

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On the Netflix side, Fares and Laura went to Cannes for the series Fiasco. One of the many content activations we produced for the series.

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Also, we won an award at Series Mania with Netflix, but for another series: Sex Education, with our campaign in partnership with Le Planning Familial, Gaze Studio and La Louve.

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We continued our collab with Adidas, to showcase its role as flagship equipment manufacturer during the Olympic Games. 8 shoots in all!

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The Source Spain shot a few thousand videos and photos for The Fork, to create a library of visual assets and feed all the social ads in the different markets.

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Fabien also gave a talk at Meta about "creative is the new targeting" and hooks, which apparently went down very well.

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We shot a new Adsmasters video, this time a battle, available on our YT channel :)

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We're also proud to have reached 5M followers on Netflix's TikTok account!

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And for the agency life:
- We celebrated Sourcedays and birthdays
- We all dined together at Sarah's parents' restaurant. Some say it's the best couscous in Paris.
- We elected our new CSE, delighted to be working with Aurélia, Dimitri, Lisa and Laura.

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See you next month for our next news!

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